What is digital marketing?

 In this post, We will discuss what is digital marketing and types of digital marketing. This post is useful for students of nielit (National Institute Of Electronics and Information Technology) if you are pursuing digital marketing course from nielit delhi inderlok. If you are doing A-level, O-level, CCC, BCC or other course from NIELIT DELHI then, you can tell us on ( facebook, instagram, linkedin ) that on which topic you want.

What is Digital Marketing ?  

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication that uses electronic devices to convey promotional messaging and measure its impact.  It refers to marketing campaigns that appear on a phone, tablet, laptop, computer, or other device.

Digital marketing can take many forms, including online video, display ads, and social media posts. 

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Why is Digital marketing Important?

Digital marketing helps you reach a larger audience and target the prospects who are most likely to buy your product or service.

Types of Digital Marketing

1. Search Engine Optimization (SEO)

• On page SEO
• Off page SEO
• Technical SEO

2. Content Marketing

• Blog posts  - watch video
• Infographics
• Ebooks and whitepapers

3. Social Media Marketing

• Youtube (video platform)
• Facebook
• Instagram
• LinkedIn
• Twitter
• Snapchat
• Pinterest

4. Affiliate Marketing

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.
• Amazon Affiliate
• Flipkart Affiliate

5. Email Marketing

• Blog subscription newsletters
• Follow-up emails to website visitors who downloaded something
• Customer welcome emails
• Holiday promotions to loyalty program members
• Tips or similar series emails for customer nurturing

6. Pay Per Click (PPC)

• Paid ads on Google Ads
• Paid ads on Facebook
• Twitter Ads campaigns
• Sponsored Messages on LinkedIn

Note : An algorithm prioritizes each available ad based on a number of factors, including:

• Ad quality
• Keyword relevance
• Landing page quality
• Bid amount

7. Native Advertising

• Facebook Advertising
• Instagram Advertising

8. Marketing Automation

• Send and post marketing messages at the right times to the right audiences
• Social media post scheduling
• Email newsletters
• Collect and analyze consumer information
• Design targeted marketing campaigns

9. Online PR

• Reporter outreach via social media
• Engaging online reviews of your company
• Engaging comments on your personal website or blog

10. Inbound Marketing

• Blogging vs. pop-up ads
• Video marketing vs. commercial advertising
• Email contact lists vs. email spam

11. Sponsored Content

• Influencer marketing
• A brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.
• Another type of sponsored content could be a blog post or article that is written to highlight a topic, service, or brand.